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Running a workshop can be a rewarding experience, both personally and professionally. As a solo consultant, I've had the opportunity to design and deliver workshops on a variety of topics. Along the way, I've learned a lot about what it takes to create a successful and engaging learning experience. In this blog post, I'll share some of my key learnings and insights. Start with a clear problem statement Before you even begin to design your workshop, it's crucial to have a clear understanding of the problem you're trying to solve. This will help you to focus your content and ensure that your workshop is relevant and impactful. Design your workshop to address the problem statement Once you have a problem statement, you can begin to design your workshop. I've found that it's helpful to have a few standard models that I can customise to fit the specific needs of each client. Create an agenda A well-structured agenda is essential for keeping your workshop on track...

An aspiring marketing consultant recently reached out to me with some questions about how to get started in the field. Below is a revised version of my email responses to her. It should give you a good idea of how I got started and hopefully some useful tips. B *** Q: Where did you find your very first clients? A: I reached out to a business owner I knew from my corporate career and offered my services for a project. Q: How much time do you devote to your own marketing? A: About 30% of my time is spent on marketing activities like updating my website and social media. I also allocate roughly 10% of my budget to marketing efforts. Q: What are the biggest mistakes you've made? A: Rather than one major blunder, it's been a series of smaller mistakes. For instance, appearing bored in a client meeting or inadvertently mentioning a competitor's name. A key takeaway is the importance of avoiding lengthy proposals; concise emails outlining collaboration options are often more effec...