Beautiful actions
Where does excellence start? Surely it begins by knowing the fundamentals and then incorporating them into your decisions before executing with discipline? Beautiful actions = [understand the fundamentals] + [incorporate into decision-making] + [execute with discipline] I want to live a life filled with beautiful actions. Actions that are rooted in the fundamentals. It's also frustrating that it often feels like we live in a world where things are ungrounded. Take South Africa, for example. It is so unstable, without a foundation. Debt levels are too high; basic education is a mess; infrastructure is outdated, absent, or broken. We're fundamentally an uncompetitive country. Half the population have no hope. We're in trouble. Another area where things are often baseless is in marketing and branding - mostly, businesses behave randomly. The equivalent of ugly actions. A mess. There's no link between operational capability, brand positioning, marketing activity and sales p