Becoming a Marketing Consultant: My Journey
An aspiring marketing consultant recently reached out to me with some questions about how to get started in the field. Below is a revised version of my email responses to her. It should give you a good idea of how I got started and hopefully some useful tips. B *** Q: Where did you find your very first clients? A: I reached out to a business owner I knew from my corporate career and offered my services for a project. Q: How much time do you devote to your own marketing? A: About 30% of my time is spent on marketing activities like updating my website and social media. I also allocate roughly 10% of my budget to marketing efforts. Q: What are the biggest mistakes you've made? A: Rather than one major blunder, it's been a series of smaller mistakes. For instance, appearing bored in a client meeting or inadvertently mentioning a competitor's name. A key takeaway is the importance of avoiding lengthy proposals; concise emails outlining collaboration options are often more effec...