Roll up your sleeves and fight for the sale
I woke up this morning to the surprising news that Anthony Joshua, big talking super fit and chiselled British boxing superstar, got himself beaten by an overweight, unknown Mexican called Andy Ruiz Jr and decided to change the heading of this blog to "roll up your sleeves and fight!" You see, as I work with businesses in various stages of development, I can't help but ask the question: "what is your attack plan over the next few months?". I know it sounds aggressive, but instead of using fancy words like "strategy" we should all instead prepare for battle. It's tough out there, and you need to be on the offensive to survive. Before you say "yes, but we don't want to be that aggressive, we simply want to make a living... there's room for everyone in our market", let me tell you, your customer does not think like this. They ultimately do something horrible - they choose to either buy from you or someone else. This is where al