Interesting question, isn't it? Should a marketer be more successful at starting a business than a non-marketer? Why do so many marketers fail at doing their own thing? Just last month, I heard of a good marketer who couldn't make it as a marketing consultant - an "own business". What does that say about their skills? And about marketing in general? Is this a classic case of not being able to practice what you preach? Does it maybe expose how useless marketing is as a business function - when it can't even help an expert build their own business? Or could it point to an age-old suspicion that marketing does not impact sales, and sales is what ultimately drives business. Many marketers try and fail at business. Does this stain the field's reputation? Marketing isn't business A full-funnel, strategic, 4P marketer undoubtedly understands many parts of how a business works. They appreciate that there's a process involved in attracting, informing and conver