Stop paddling - your startup needs a wave
It's pretty simple, yet few founders are aware of it, blinded by their own passion and determination. Your business success depends almost entirely on external factors (and not how great your idea is). This is especially true for startups. You either succeed because the market likes what you do and supports you, or you fail because there is no market, or it is already well served, or it is too small or too hard to reach. The market is the elephant in the room that too few acknowledge. The stuff that's in your power - good management, quality, honest business practice, good recruitment, even marketing and sales - accounts for a minority, maybe 20%, of business success So, the first step is to ask yourself: Is the market tide with you, or against you? Are you on a wave? All the superstars can thank the market. Nvidia, the world’s first $4 trillion company, has reached these heights thanks to the wave of global demand for GPUs to mine crypto and power AI. Microsoft’s success is bu...